2. Set specific goals (and align them with the right metrics) We've said it a million times — setting goals is crucial to all social media campaigns. Some sample goals include: Increasing your social engagement rate. Boosting revenue by selling products. Raising brand awareness. Driving traffic to your site or store. B2C social media campaigns drive sales, while B2B social is more " top of funnel. " Social media goals for B2B marketers should likely focus on longer-term business objectives. In fact, the top 3 overall goals for B2B companies are: Create brand awareness. Build trust and credibility. Educate audiences. According to The 2023 State of Social Media report, "gaining a better understanding of customers" is the second most important business priority in the current economic environment. The change in conversions, for example, from the beginning of a campaign to the end illustrates ROI. Download our social media reporting toolkit to get a Or Execute A Results-Driven Social Strategy With AMI's Social Media Certification. Here Are The 24 Social Media Campaigns From Top Brands We'll Analyze. Wix: Melt the Ice Campaign. Airbnb: We Are Here Campaign. Blendtec: Will It Blend Campaign. State Bicycle Co: 12 Days of State. Make-A-Wish: BatKid Campaign. A social media report shows how your brand's social media content is performing across multiple social channels like Instagram, Facebook, YouTube, TikTok, and more. These reports should be clear, precise, and include relevant insights about everything you've posted — whether it's monthly, quarterly, or yearly. This post-campaign report template has been created to help marketers brief senior management, clients, and colleagues on campaign results. It's in a Microsoft Word format to make it easy to amend for your needs. Agencies and business members with a white labelling licence can rebrand this template to present to clients by double-clicking iFGgu.

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